Schmooze meme-based dating app launches in India – Times of India

Schmooze is a meme-based dating app that comes from the alumni of Standford University and is backed by investors of Hinge, Snapchat and Giphy. The platform has also been featured on The Late Show hosted by Stephen Colbert. The app aims to enter the online dating market in India with a new approach that prioritises humour, authenticity and genuine connections. Schmooze is targeting the meme culture market segment by means of its social media interactions with the target audience.The app wants to provide Indian users with a better navigating experience in terms of fostering connections.
Schmooze dating app: How it works
Schmooze wants Indian users to initiate conversations through swiping and sharing memes as icebreakers. Schmooze’s AI comprehends users’ personalities, preferences and traits based on their meme interactions. This understanding enables the app to predict user characteristics and subsequently offer compatible matches. Since its inception, the platform has facilitated over 3.5 million matches and engaged in 50 million meme swipes.
The evolution of memes
Memes have evolved from simple internet jokes to a universal language that transcends cultural and linguistic barriers. The app wants to capitalise on this phenomenon by using memes as a tool for fostering connections. Schmooze co-founded by Vidya Madhavan, Anurag and Abhinav, alumni of Stanford University and BITS Pilani, enters the race with the aim of redefining the Indian online dating market through the integration of memes.

Commenting on the launch, Vidya Madhavan, Co-Founder of Schmooze, said, “Our journey began with a recognition – that the younger generation communicates its thoughts, emotions, and life experiences through the language of memes. So we harnessed AI to extract what the language of memes says about people’s preferences to help them laugh their way to love. Schmooze isn’t just about matching; it’s about providing a space where humour becomes the bridge to forging meaningful relationships.”