Kriti Sanon launches beauty brand ‘Hyphen’ – Times of India

Indian film actress Kriti Sanon has teamed up with the parent firm of mCaffeine, PEP Technologies to establish Hyphen, a new skincare line that strives to offer straightforward and practical skincare solutions.

On her 33rd birthday, the actress took to social media and wrote, “Happy Birthday to me! It’s finally here! Today, on 27th July 2023, my heart is filled with joy and gratitude as I welcome you all to our world of Hyphen!”
“Hyphen is a hope of possibilities, opportunities and of adding more chapters to life! And this chapter of my life is super special! Turning my obsession of skincare into passion and then into a dream- a dream of getting a lot of amazing ingredients together to make power-packed products that actually work! We’ve hyphened the power of nature and potency of science to give multiple benefits from each product.

People say “You can’t have it all!” But why not? Just HYPHEN it! Here’s to glowing and growing together! I can’t thank the entire team of Hyphen and my co-founders enough who’ve worked endlessly to get our baby out on my birthday. Best birthday gift ever! @always_brewing @tarunsharma88 @mohitjain.3110 @vikas.lachhwani @saurabh2014_ism We are live! Check out all the products on letshyphen.com Love & Gratitude,” she added.
The actress introduced herself as the co-founder and chief customer officer of the brand.
Hyphen is apparently budget-friendly beauty brand. According to its website, the products start at as low as INR 449 and end at INR 649. Right now, the brand has launched a total of four products and they are all clinically tested, Peta certified, vegan and also come with zero plastic footprints.
The wesbite also has a note from Kriti, which reads, “Hyphen originated from a pure passion for skincare and a curious, driven mind that always wanted more in life! Each product blends a multitude of amazing ingredients from both nature and science to create a power-packed solution for every concern. I hope you enjoy the products as much as we enjoyed creating them for you.”