The effervescent Karisma Kapoor took to the ramp as the showstopper for Reliance Jewels’ special festive collection ‘Swarn Banga.’ This incredible collection showcases the heritage and culture of Bengal.
Karisma Kapoor while talking about the collection exclusively to NW18 said, “It’s an honour to be launching this collection on behalf of Reliance Jewels. With the festive season coming and Durga Puja just around the corner, it is just amazing to showcase the rich culture and heritage of the place. The best part is all of it can be well translated into the beautiful collection of jewellery that this collection has. I call this collection a masterpiece!”
She added, “All the pieces are elegant and you can wear it during the pujas of course, to Diwali and even to a cocktail night.“
The stellar actress said that this new collection also resonates with her personal style, she mentioned, “It’s very versatile and you can wear pieces from this collection always and I believe these are piece that one can pass down across generations, which I believe is very important.”
Karisma graced the ramp wearing a Ritika Mirchandani saree which complemented her lovely diamond neckpiece from the ‘Swarn Banga’ collection.
Sunil Nayak,CEO, Reliance Jewels, highlighted the key points about his collection, he said, “We launch collections every month, we are a collection driven branch because it’s an emotionally driven business. These collections are launched at regular intervals and we cover all regional and national festivals.”
He further added, “We have created thematic collections, and the theme is to showcase art, culture and heritage. Till now we have represented Maharashtra, Gujarat, Orissa and many more states. The themes we have covered in this collection are the terracotta temples, Shantiniketan beauty and the grandeur of Durga Puja.”
When asked what makes Karisma Kapoor the perfect representative of this collection, Mr. Nayak mentioned, “She needs absolutely no introduction, the way she carries herself and the way she is carrying our jewellery is just fantastic. I was tells her just today that the diamonds are sparkling more only because she is wearing it.”