Elon Musk makes it ‘easier’ for users to make money off X – Times of India

Earlier this month, Elon Musk-owned X (erstwhile Twitter) announced certain changes to its ads revenue sharing program. The program encourages creators to post engaging content and then get a cut from X’s advertising revenue — hence the name of the program. Now, X has revealed that it is making it more ‘easier’ for creators to make money. In a post on the social media platform, X Support account said, “We’ve lowered the eligibility threshold for ads revenue sharing from 15M to 5M impressions within the last 3 months. We’ve also lowered the minimum payout threshold from $50 to $10.” So users now need to get 5 million impressions and not the earlier criteria which was set at 15 million.

What is the ads revenue sharing program?

As per X, ads revenue sharing lets users share revenue from verified user’s organic impressions of ads displayed in replies to content they post on X. “This is part of our effort to help people earn a living directly on X,” says the social media platform.

Who is eligible for the program?

To be considered eligible for creator ads revenue sharing you must: be subscribed to X Premium or Verified Organisations; have at least 5 million organic impressions on your cumulative posts within the last 3 months; and have at least 500 followers.

How does the program work?

Eligible users will be able to join and set up payments from within the Monetisation section of the app. This is found in the side menu on iOS and Android, and the overflow menu on web.
Once you click “Join and setup payouts” you will be redirected to our payment processor, Stripe, to setup an account to receive your share.
This Stripe account will be where you will be able to transfer funds to your external bank account. Once you opt in, you will receive payouts at a regular cadence, so long as you have generated more than $50.