CMF by Nothing to launch in India on September 26: All details – Times of India

In the previous month, Nothing’s CEO, Carl Pei, unveiled the introduction of CMF by Nothing, a subsidiary brand. Pei emphasised that this sub-brand’s primary emphasis will be on crafting products featuring superior design aesthetics while maintaining affordability. The company also disclosed its plans to debut its inaugural smartwatch as part of the CMF brand’s offerings later this year. Now, the London-based consumer technology brand Nothing has announced that it will launch its sub-brand ‘CMF by Nothing’ on September 26, 2023, 14:30 pm IST.
The company has also revealed that the CMF by Nothing products will be exclusively available online via Flipkart and Myntra, and offline via Vijay Sales and select stores.
Community Review Program
The company has also announced its first CMF Community Review Program, a platform that aims to support budding content creators and tech enthusiasts. This program will allow selected participants to not only get their hands on the products before the rest of the world, but be able to create content, share reviews and feedback with the larger community
Selected creators will get access to CMF by Nothing products on successful completion of the program, get their content featured on CMF’s official social media handles. Applicants can sign up and get additional information via cmf.tech.
Upcoming CMF smartwatch and earbuds
Now a new leak has surfaced online revealing the design and some other details about the upcoming CMF smartwatch and earbuds.
A Telegram account by the name of Alchimist recently shared banners showcasing upcoming products from Nothing’s CMF brand. These online banners reveal three forthcoming CMF by Nothing products: the “Watch Pro” smartwatch, a 65W GaN 3-port USB-C charger, and a pair of noise-cancelling earbuds known as the “Buds Pro.”
The Watch Pro represents Nothing’s inaugural venture into the smartwatch arena. According to the leaked information, this wearable will feature a square display with rounded corners and will sport an orange-colored strap. The absence of visible lugs in the images suggests that the company may employ a proprietary connector or that the device may not support interchangeable straps.
Further details from the leak indicate that the CMF Watch Pro could boast a 1.96-inch AMOLED display offering up to 600 nits of peak brightness and a 50Hz refresh rate. It is expected to provide users with access to 100 watch faces and support more than 100 workout modes. The smartwatch may also incorporate a heart rate sensor and an SpO2 monitor, in addition to tracking sleep patterns and stress levels. With a single charge, the device is rumored to deliver up to 13 days of battery life.
The leaked information also suggests a price point of Rs 4,500 for the Nothing CMF Watch Pro in the Indian market.
On another note, the Buds Pro earbuds are anticipated to feature active noise cancellation technology. These true wireless earbuds are expected to offer up to 11 hours of music playback and come equipped with 10mm dynamic audio drivers and three HD microphones. They are also rumored to include anti-wind noise reduction technology. The price tag for the Buds Pro is speculated to be Rs 3,499.