Reported By: Shaurya Sharma
Last Updated: September 26, 2023, 17:14 IST
Nothing’s sub-brand, CMF, has launched its first three products in its portfolio today: the CMF Watch Pro, CMF Buds Pro, and the CMF 65W GaN charger. CMF, which stands for Color, Material, and Finish, is said to be focusing on delivering a design-first approach that doesn’t break the bank with its lineup of products. It has been created to reserve the ‘Nothing’ brand name for only premium products such as the Nothing Phone (2).
All three products will go on sale on September 30 on Superkicks and will subsequently be available on Flipkart on the same day. Moreover, all CMF products will be available offline across Vijay Sales and other retail channels.
CMF Watch Pro:
The most expensive product of the three, the CMF Watch Pro, retails at Rs 4,499. It comes with a 1.96-inch AMOLED panel that supports a peak brightness of 600 nits and is available in a single Metallic Grey finish. Nothing says that users can also make Bluetooth-based calls while supporting AI-powered noise reduction, and it is IP68 water and dust resistant for protection against the elements.
In addition, the Watch Pro comes with heart rate, sleep, stress, and SpO₂ monitors, and built-in multi-system GPS. The watch also supports always-on functionality.
CMF Buds Pro:
Priced at Rs 3,499, the CMF Buds Pro have an in-ear design and come with IP54 protection. The buds support 45 dB hybrid active noise cancellation and also feature a transparency mode. CMF claims that these earbuds can deliver a total playback time of 39 hours with the charging case and come with an LCP driver for good bass.
The buds also come with 6 HD microphones and Clear Voice Technology, which is said to be trained using 20,000,00 voice models. The Buds Pro come in three finishes: Orange, Dark Grey, and Light Grey.
CMF 65W GaN Charger:
The charger comes in two colourways—Orange and Dark Grey—and retails for Rs 2,999. As implied by the name, the charger supports a maximum output of 65W and features three outputs: 1 x USB-A and 2 x USB-C.
CMF by Nothing claims that this charger can charge the Nothing Phone (2) to 50% in just 25 minutes. For seamless support, the Power 65W GaN works with all major fast charging protocols, including PD3.0, QC4.0+/3.0/2.0, SCP, FCP, PPS, AFC, Samsung 9V2A, DCP, and Apple 2.4A. In addition, it is compatible with MFI-certified cables. CMF also claims that they have added safeguards against short circuits, overheating, excessive currents, high voltage, low voltage, interference, as well as flame-retardant protection for the charger’s outer shell.