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Wednesday, February 25, 2026

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The ‘Dhurandhar’ Effect: How A Rs 1,000-Crore Blockbuster Sparked A Popcorn Boom From Cinema To Farm

Last Updated:February 25, 2026, 11:23 ISTIndustry estimates suggest that food and beverages contribute 25%-35% of multiplex revenues. Importantly, margins on popcorn are significantly higher than those on ticketsNews18When...

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